Thursday, February 02, 2012

AD FAB: LINEAR THINKING



Karmen Pedaru and Kate King bring Chloé's Spring 2012 line to life!

It's all in the lines. Look for angular, geometric prints (and lots of color, natch) this Spring. Horizontal, vertical, oblique or straight, lines are perfect for adding dimension. Chloé executes beautifully: lines upon lines in standout color renders otherwise soft and billowous forms into architectural triumphs. Chloé's 2012 ad campaign was shot by photographer Glen Luchford under artistic director Clare Waight Keller.

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